1. Logos Types and Investigation

Text Logos	Answers
What is a text logo? When would it be appropriate to use this kind of logo? When would it be inappropriate to use text logo? Provide three examples of text logos. If possible, provide a graphic image of these logos.	A text logo is largely made up of text with some graphic elements like lines, borders, and boxes that surround, interact with, and form the letters. It would be appropriate to use a text logo when your company name is too long and cannot be abbreviated, company offers different types of products or services, and if the logo will remain the same. It would be inappropriate to use a text logo when the company name is too complicated to read or understand. BBC Amazon Kleenex
Symbol Logos
What is a symbol logo? When would it be appropriate to use this kind of logo? When would it be inappropriate to use this symbol logo? Provide three examples of symbol logos. If possible, provide a graphic image of these logos.	A symbol logo is only made up of different symbols, images, and shapes that does not include words or letters. It would be appropriate to use a symbol logo when your company is already widely known, you have a global company so a symbol logo will mean many things to different cultures, and it fits within your industry. It would be inappropriate to use a symbol logo when you just started your company and using a symbol logo will be hard for consumers to recognize you. Mitsubishi Pepsi Shell
Combination Logo
What is a combination logo? When would it be appropriate to use this kind of logo? Provide three examples of combination text and symbol logos. If possible, provide a graphic image of these logos.	A combination logo is when you combine both a symbol and text logo together creating a combination of both. They can be integrated together or side by side. It would be appropriate to use a combination logo when you want your logo graphic to tell what or who your company is and your company name to tell who you are. If you are a small to medium sized company then it will help with brand recognition. The combination logo will be easy to trademark because your symbol logo will be backed up by your text logo. Doritos Domino’s Pizza Lacoste

3. Think of an idea for a new type of toy or candy. Create the name for the product and a memorable logo.

Marshmallow-Cub is a toy made for kids who enjoy a little stuffed animal giving them a small companion. Marshmallow-Cub has similar features of a real marshmallow like being soft, and squishy and having a similar warm feel texture. The little cub (young bear) adds to the cuteness of the toy and can be easily recognized as a stuffed toy.